Dentists’ Provident supports Income Protection Action Week campaign

As a leading income protection provider for the dental profession, Dentists’ Provident are supporting the annual Income Protection Action Week (IPAW) running from 23-27 September 2024.

Last year new income protection plan sales in the UK increased by 10%¹ with people continuing to evaluate the importance of having income protection insurance especially post-pandemic.

It’s the fourth year the Income Protection Task Force (IPTF) are running the annual awareness campaign to continue to highlight the importance of people being insured against the risk of not being able to work after becoming ill or getting injured.

“Income protection plans are typically thought about at significant life milestones such as taking out a mortgage or starting a family, but a change to a person’s job is equally important. Within the dental profession, we are seeing more people making the move to private dentistry which means losing the safety net of their NHS sickness pay. Combined with this, many are re-evaluating their cover post pandemic and their perception that sickness and accidents only happen to others.

“Having helped dental professionals achieve financial security during periods of illness and injury for over 100 years, we know all too well the safety net income protection can give individuals. It helps you maintain your lifestyle without depleting your savings, relying on your family or the welfare state for financial support, as it will provide you with a regular payment to help replace the income you lose. We are proud to continue to be working with the IPTF in raising awareness of the importance of income protection,” says Kirby Mardle, Chief Finance Officer at Dentists’ Provident.

The IPTF’s members are businesses from across the financial services industry, involved in income protection insurance in the UK. Dentists’ Provident, along with more than 30 other businesses from across the insurance industry, are supporting the IPTF’s mission to raise awareness of the value of income protection through the campaign. The campaign kickstarted in June with ‘100 days to go’ and it’s #LetsTalkIP social campaign leading up to Income Protection Action Week.

Andrew Wibberley, co-chair of the IPTF said: “Getting your income protected as soon as possible is incredibly important for your future. In this year's Income Protection Action Week, we'll keep spreading the message that the risk of needing to take time off work for health related reasons is significant, and the ability to protect yourself against the financial consequences of this, is simple and vital to any financial plan.”

The awareness week covers various topics every day around the importance of income protection mainly targeted at financial and specialist advisors. You can find out more or sign up here: https://iptf.co.uk/ipaw2024/

References

1. Swiss Re, Term & Health Watch 2024