Our Strategy

We are determined to remain a mutual organisation because we believe this will best serve the long term interests of all our members. Our core business is providing income protection insurance to dentists in the United Kingdom and Ireland .

Our key objectives are:

• To provide our members with customised income protection solutions to fit their precise needs;
• To optimise the value our members receive over the long term through competitively priced insurance contracts and maximising accumulated capital benefits;
• To work closely with the dental profession to ensure that our contracts are always relevant to its needs;
• To build long term relationships with our members, independent financial advisors, the dental profession as a whole and our employees based on fairness, honesty, openness and responsible corporate behaviour.

 Our strategy for achieving these objectives includes:

• Delivering exceptional service and financial performance by putting the members’ interests at the heart of what we do;
• Increasing the value we create by tightly controlling our risk management processes and improving the efficiency of our business;
• Focusing on our core competences and on activities where we have a competitive advantage;
• Avoiding markets and products which lead to increased risk concentration or where we are unable to generate sufficient profits for our members;
• Maintaining the financial strength of the Society through a prudent bonus policy and sound business management, to support future growth and retain the confidence of members and other key stakeholders;
• Applying technology and process improvements to continually improve our standards of service and reduce the cost to our members of running the Society;
• Investing in our employees personal and professional development, promoting our cultural values and focusing on the interests of all our members.

We intend to manage our performance prudently to avoid putting the quality of our insurance portfolio and our members’ capital at risk. We are confident our current contract offers strong growth opportunities, and we will continue to enhance the optional features of the contract to meet more of our members' financial needs.